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VANEX launched the Marketing and Branding Strategy for Ugandan vanilla on 21st February
2024 in Kampala.
The strategy recommends the use of three main pillars;
1) The website Pillar
2) The Trade Show Pillar
3) The Account Management Pillar.
All the recommended pillars are under implementation. The website is up, and one
trade show has been attended and the account management process has started where
SVI has introduced VANEX to its members as part of the initiative to seek market for
Ugandan Vanilla. Also in the pipe line VANEX in collaboration with CRS are planning to
convene an international vanilla buyers’ conference in September 2024 to highlight the
case for Ugandan vanilla besides other planned branding and marketing activities.
The meetings was attended by different stakeholders that included Farmers,
Processors/exporters, VANEX board, Catholic Relief Services (CRS), Sustainable Vanilla
Initiative (SVI), Techno Serve (TNS), MAAIF relevant staff, District Production Officers,
Uganda Investment Authority, Ministry of Trade, Industries, and Cooperatives, National
Planning Authority (NPA), Uganda Registration Services Bureau (URSB), Parliamentary
Committee on Agriculture, Animal Industries & Fisheries, State House Investors
Protection Unit, Media Houses (Radio, Newspaper, Online & TV stations and Export
promotion board.
The marketing and branding strategy work is supported by VANEX, United States Department
of Agriculture (USDA) through the CRS- VINES, Project, alongside the Sustainable Vanilla
Initiative (SVI).
Click here to download the marketing strategy
